Hey there, EV enthusiasts! Brace yourselves because Rivian is about to shake up the automotive world with its highly anticipated “affordable” SUV, the R2. As the countdown to its official debut on March 7th ticks away, the company is teasing us with tantalizing glimpses of this game-changing electric vehicle.
Teasers
Last week, we got our first taste of the R2 with a captivating teaser video that showcased its striking front-end. But that was just the appetizer. This week, Rivian has upped the ante by revealing even more of this sleek SUV, leaving us craving for more.
Shrunken-Down Masterpiece
From the glimpses we’ve seen so far, the Rivian R2 appears to be a scaled-down version of its bigger sibling, the R1S. The teaser images on X (formerly Twitter) give us a peek at the SUV’s windshield, roof rack, and even a glimpse of its backend, all of which exude the signature Rivian style.
A Feast for the Eyes
But that’s not all! Rivian has also taken to Instagram to tease us with shadowy videos and images that reveal the R2’s full-width light bar and the Rivian wordmark elegantly stretched across the trunk lid. And let’s not forget that unique upward-angled element that sets the R2 apart from the R1S.
Affordable Luxury
While Rivian has kept most details about the R2 under wraps, we do know that it’ll be smaller and more affordable than the R1S. Company CEO RJ Scaringe has hinted that it could cost around $45,000 to $50,000, making it a tempting option compared to rivals like the Tesla Model Y, Ford Mustang Mach-E, Kia EV6, and Hyundai Ioniq 5.
Rivian’s “Model 3 Moment”
Scaringe has boldly proclaimed that the R2 will be Rivian’s “Model 3 moment,” likening it to Tesla’s game-changing affordable electric vehicle. However, he’s also acknowledged the potential challenges of ramping up production to meet the expected high demand for this more affordable model. To prepare, Rivian is investing a massive $5 billion in a new manufacturing plant in Georgia.
Wait is Almost Over
With just a few days left until the R2’s official debut, the anticipation is reaching fever pitch. Rivian has undoubtedly piqued our curiosity with these tantalizing teasers, and we can’t wait to see what other surprises this affordable EV sensation has in store for us.